Sectors
We’ve worked in your world. Probably at the very top of it
Over 200 clients. 20 sectors. From Apple and Microsoft to Barclays and Tesco, from BMW and Honda to Pfizer and GSK, from the BBC to Number 10.
The commercial principles that drove results for those organisations – the incentive structures, the messaging, the retention systems, the channel programmes – are the same ones we apply to growing SMEs. The difference is that most growing businesses have never had access to them before.
Select your sector. If you don’t see yours listed, talk to us – the chances are we’ve worked in it.
Automotive
Where incentive design makes or breaks the dealer network.
From manufacturer programmes at BMW and Ford to dealer performance at Evans Halshaw and Pendragon – we understand how every part of the automotive commercial ecosystem connects.
Includes: BMW · BMW Motorrad · Ford · Honda · Toyota · Vauxhall and more
[Automotive →] /sectors/automotive
Business Services
Where the product is intangible and relationships are everything.
Growth in business services depends on the quality of the network, the clarity of the value proposition, and the systems that turn a good meeting into a retained client.
Includes: Bartercard · BBX · Reed and more
[Business Services →] /sectors/business-services
Education
Where every institution says the same thing – until it doesn’t.
Competitive student recruitment, corporate partnerships, alumni engagement – the institutions that stand out do so through sharper positioning and more targeted outreach.
Includes: Dulwich College · Southampton Solent University and more
Energy & Water
Where differentiation is hard and retention is everything.
Regulated, commoditised markets where customers default to price unless given a compelling reason to think differently. We’ve built the loyalty and channel programmes that change that dynamic.
Includes: British Gas · Centrica · Thames Water and more
Engineering & Construction
Where contracts are won before the brief goes out.
Long sales cycles, relationship-dependent procurement, and the constant need to differentiate on something other than price. We build the commercial infrastructure that wins the right work.
Includes: BAE Systems · Laing O’Rourke · Skanska · Wates and more
Financial Services & Insurance
Where trust is the product and experience is the differentiator.
Sophisticated buyers, regulatory constraints, and relationships built over years rather than months. We’ve worked with the sector’s biggest names on the commercial mechanics that make clients stay.
Includes: AXA · Barclays · GE Money · JP Morgan Chase · Lloyds · NatWest and more
[Financial Services →] /sectors/financial-services
Food & Drink
Where trade channel performance determines shelf space.
Fiercely competitive, margin-sensitive, and driven by the decisions of buyers and distributors handling hundreds of competing products. We build the programmes that get you prioritised.
Includes: AB InBev · Coca-Cola · Nestlé · Pernod Ricard · Twinings and more
Government & Public Sector
Where commercial thinking is often absent – but badly needed.
Citizen engagement, internal team motivation, complex stakeholder communications – we’ve worked at the highest levels of government and understand what commercial rigour looks like in a public sector context.
Includes: Cabinet Office · HMRC · Metropolitan Police · Ministry of Defence · Number 10
[Government & Public Sector →] /sectors/government
Health, Beauty & Luxury
Where the entire premium rests on what happens at the point of sale.
The incentive programme we built for Gucci delivered a 262% sales uplift vs A/B tested control. The mechanics of motivation, properly structured, transform performance in high-value sales environments.
Includes: Armani · Gucci · Hugo Boss · L’Oréal · Wella and more
[Health, Beauty & Luxury →] /sectors/health-beauty-luxury
Hospitality & Leisure
Where the experience is the product – and gaps show immediately.
OTAs, corporate accounts, membership schemes and events each require a different commercial approach. We build the loyalty, incentive and experience systems that keep guests coming back.
Includes: Claridge’s · Mandarin Oriental · Marriott · Maybourne Group and more
Lifesciences & Medical
Where regulated environments demand a different commercial approach.
Multi-stakeholder buying decisions, clinical relationship development, and channel incentive structures that work within regulatory constraints. We understand how this sector sells.
Includes: AstraZeneca · GSK · Novartis · Novo Nordisk · Pfizer and more
Logistics
Where account management is the commercial edge.
In a market where price and reliability are assumed to be equal, it’s the quality of the relationship and the consistency of the account management that determines whether you retain and grow the contract.
Includes: DHL · TNT
Media
Where traditional revenue models are under pressure and audiences are fragmenting.
Subscriber loyalty, advertiser relationships, and the positioning that maintains relevance when the market changes faster than almost any other sector.
Includes: BBC · ITV · Sky · Thomson Reuters and more
Professional Services
Where reputation got you here – but won’t scale you further.
Law, accountancy, consulting, recruitment. Growth is relationship-led and partner-dependent until you build the commercial infrastructure that changes that. We’ve done it at PwC and Deloitte. We can do it for you.
Includes: Deloitte · M&C Saatchi · PwC · Willis Towers Watson
Retail
Where the difference between a transaction and a loyal customer is the experience.
Acquisition is expensive and margin is tight. The commercial challenge is building the systems, incentives and customer relationships that turn one-off purchases into lifetime value.
Includes: Boots · IKEA · M&S · Tesco · Waitrose and more
[Retail →] /sectors/retail
Tech & Communications
Where technical excellence and commercial performance rarely meet – until now.
Products described in language buyers don’t use, channels that underperform, and sales teams that struggle to translate capability into closed deals. We bridge the gap – as we have for Apple, Microsoft and Samsung.
Includes: Acer · Apple · BT · HP · Microsoft · Samsung and more
Transport
Where corporate loyalty and passenger retention require different but related thinking.
B2B and B2C commercial models operating simultaneously. We build the loyalty programmes, corporate account structures and partner incentives that make the economics of transport work harder.
Includes: American Airlines · BAA · London Gatwick · London Underground
DON’T SEE YOUR SECTOR?
The commercial principles transfer. Let’s talk.
The sectors listed above represent the industries we’ve worked in directly. But the commercial challenges that hold businesses back – unclear positioning, inconsistent pipeline, poor conversion, founder-dependent sales, leaking retention – are universal.
If your sector isn’t listed, the audit will still identify exactly what needs to change. The toolbox still has what’s needed to fix it. And the experience of having done this across 20 industries means we’ve almost certainly seen your specific challenge before – even if the label on the door was different.
We have no patience for activity that doesn’t convert to revenue. That applies in every sector.
