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Financial Services

Reaching high-net-worth individuals and the organisations that serve them

High-net-worth individuals and the B2B organisations that serve them face specific commercial challenges. The audience is valuable and resistant to mass-market approaches in equal measure. Trust is built slowly, through evidence and reputation rather than campaign spend.

 

What we focus on in this sector:

  • Precise audience identification and targeting – HNW individuals reached through profiling and direct mail rather than mass digital
  • Expert positioning – PR, speaking and thought leadership content
  • VIP membership and loyalty programmes for retaining HNW individuals
  • Channel and referral partner development
  • Compliance-conscious marketing infrastructure

 

CLIENT RESULT

GE Money

Average customer contact length doubled.

By redesigning the conversation framework and improving the customer experience infrastructure, we doubled the average contact length at GE Money – with a direct impact on conversion rates and retention.

PwC

10% response rate. 30% conversion. £80 per thousand.

A microtargeted door drop campaign reached identified business decision-makers at home, achieving a 10% response rate and 30% conversion – dramatically outperforming equivalent digital spend.