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Service: Developing Sales Channels

Stop selling the hard way. Your best pipeline is already out there

Cold outreach is slow and expensive. Meanwhile, channel partners, distributors and referral networks already have trusted relationships with your ideal clients – and most businesses leave this almost entirely to chance.

This is one of Attain360’s deepest specialisms.We spent decades designing and running channel programmes for: AIG, BMW, Microsoft and Procter & Gamble … to name a few. Those mechanics work just as effectively for growing scale up businesses, who finally have access to them.

 

What we build:

  • Channel and dealer incentive programmes – dealer loaders, tiered rewards, co-op marketing
  • Referral partner identification and recruitment
  • Sales team incentive design – rewarding outcomes, not just activity
  • Customer loyalty and membership programmes – B2C and B2B
  • B2B channel marketing – POS, training with purchase, sales enablement
  • Gift with purchase and promotional mechanics

 

A well-structured partner programme can deliver more qualified pipeline than six months of direct marketing – at a fraction of the cost.

 

CLIENT RESULT – AUTOMOTIVE

Honda Bikes

20-fold permanent increase in sales of retention products.

A structured incentive and channel programme delivered a 20-fold permanent increase in sales – with the uplift sustained long after the initial campaign.

CLIENT RESULT – LUXURY RETAIL

Gucci

262% sales uplift vs A/B tested control group.

A sales incentive programme rigorously A/B tested against equivalent stores. Result: 262% higher sales in programme stores versus the control group.