About
About USWe’ve tried everything you’ve heard of – and much that you haven’t.
Over 50 years of combined experience delivering commercial growth across some of the world’s largest companies. Two founders who’ve sat on both sides of the table – and have no patience for anything that doesn’t convert to revenue.
Built out of frustration with how commercial growth was being sold.
Every growing business reaches the point where founder connections stop being enough. At that moment, most businesses turn to agencies – who have a vested interest in selling their particular channel. Attain360 was built to be different. Not an agency with a specialism to push. Not a consultancy that disappears after the report. A commercial growth partner accountable for results.
Kirk Wagaman
Kirk has spent his career at the intersection of direct sales and partner management – a combination that is rarer than it sounds and more valuable than most businesses realise. His background is rooted in IT and technology, building genuinely mutual channel partnerships while staying directly involved in closing the deals that matter.
When Kirk analyses a commercial operation, he brings the analytical precision of someone who has managed complex partner ecosystems at scale alongside the instincts of a direct sales professional who knows how deals actually get done. Clients consistently describe him as someone who tells them what they need to hear – not what they want to hear – and then helps them fix it.
“Kirk has a sparkling track record in partner management – remarkable given he has all the attributes of the most successful direct sales account managers I’ve worked with. He not only builds mutually beneficial partnerships but loves to get involved in the business end of selling. With such a broad range of IT sales skills and experience, I’m sure Kirk will be successful in any role he chooses to pursue.”
– Carl Douglas, Director of Social Value & Sustainability, XMA
Tim Peniston-Bird
Tim is a recognised authority on lead generation, sales incentives, customer loyalty and performance acceleration – with a career spanning over 25 years and several hundred million pounds of business. He founded Orangutan, one of the UK’s leading specialists in incentive and loyalty design, working with global names including BMW, Microsoft and Procter & Gamble.
His particular ability is identifying the revenue already sitting inside a business that isn’t being captured – in the pipeline, the customer base, the partner network – and knowing exactly what structure and incentive will unlock it. Beyond programme design, Tim has served as a Board Advisor to multiple growing businesses.
“I have worked with Tim for over 20 years across First National Bank, GE and Bowater Home Improvements – between the three, several hundred million pounds in business. If you want simple, incisive solutions that get results on time and on budget, call Tim.”
– John Spratling, Business Manager, Surf Tech (formerly GE & First National Bank)
“Tim has been a Board Advisor with my company for around a year, has a good understanding of my business, and has helped me progress my franchise model. It is helpful to have someone to bounce ideas off.”
– Paul Roy Hann, CEO, Sunshine Luxury Villas
How we work
- We start with an audit, not a proposal
- We recommend what works, not what we sell – no channel loyalty, no sacred cows
- We build things you own – a message, a system, a team capability
- We measure everything against commercial outcomes: pipeline, conversion, revenue, margin
- We tell you what we find, including the things that are uncomfortable
A track record at the highest level
Kemp Services (FM) – DHL, Howdens & a college won in 5 weeks
Acer (Technology) – 10% response rate · 30% conversion · £80 per 1,000
Thirteen Housing Association – 91% churn improvement · 43% maintenance cost reduction · 20x engagement
Honda Bikes – 20-fold permanent increase in retention product sales
GE Money – Average customer contact length doubled
Gucci – 262% sales uplift vs A/B tested control group