/* this is where you'd nornaly have the link to your standalonne css/main.css file */

Technology & Communications

Helping technology businesses sell what they actually do – not what they build

Technology businesses describe their product in terms of features, architecture and capability. Their clients think in terms of problems, risks and outcomes. Bridging that gap is the first commercial challenge – and one most tech businesses never fully resolve. 

What we focus on in this sector:

  • Translating technical capability into commercial messaging that lands with buyers, not just users
  • Building and incentivising: distributor, reseller, (r)etailer, ISV’s, consultants and VAR networks
  • LinkedIn and digital lead generation for B2B technology audiences
  • Sales process development for longer, complex sales cycles
  • Creation and management of MDF programmes
  • Retention and account development for SaaS and subscription models 

CLIENT RESULT

Acer

From zero to leading light

When Acer launched in the UK they turned to our team to build the why’s to attract channel partners – we built out a compelling way for channel partners to earn recognition, accreditation and reward that helped them rapidly grow to the largest vendor in their sector.

Microsoft

Developing a multi billion sales channel

We built the strategy, then empowered Microsoft to motivate, track the value of influence and reward consultants, ISV’s and other influencer channels – building a multi billion pound sales engine.